Spatula foods
UGC Campaign for meal kit plan
Description:
I created organic UGC videos to highlight Spatula Foods’ newly released meals. To support their paid ads, I developed a problem/solution video addressing common struggles like lack of time, busy schedules, nothing to eat at home, and expensive meal options. The ad showcased how easy the meals are to prepare, paired with my own authentic review to make the content relatable and engaging.
Deliverables (Monthly Partnership):
Organic UGC videos for social media
Paid ad with problem/solution storytelling
Scriptwriting and creative concept development
Outcome:
I provided Spatula Foods a mix of organic lifestyle videos and a conversion-focused paid ad. By addressing real customer pain points with authentic storytelling, the videos helped boost awareness, highlight convenience, and drive engagement from busy customers looking for quick, affordable meals.
Category:
Organic UGC • Paid UGC • Food Content • Lifestyle Content