Plant Up
UGC Campaign for Protein snacks
Description:
I created organic UGC videos to showcase plant-based protein puffs in a variety of settings. The deliverables included a high-energy fitness video highlighting them as the perfect post-workout snack, a lifestyle video positioning them as a healthier alternative to junk food, and a cooking video showing how their dumplings are both convenient and healthy.
Deliverables:
Fitness-focused & lifestyle UGC videos
Cooking demo video featuring protein dumplings
Scriptwriting, concept development, and engaging edits
Outcome:
The brand needed fresh ways to present their protein puffs beyond their usual content. The UGC video helped target the fitness audiences with a post-workout angle, lifestyle audiences with a healthy snack alternative, and food lovers with an easy high-protein recipe, helping the product reach multiple audiences and drive stronger engagement.
Category:
Organic UGC • Problem/Solution • Lifestyle & Fitness Content