UpRoot Clean
UGC Campaign for dog grooming tools
Description:
Uproot Clean partnered with me for a monthly video campaign on Instagram to showcase their pet hair remover in everyday scenarios. The goal was to create fun, relatable, problem/solution content that demonstrated how quickly and easily it removes pet hair from furniture and during grooming. I used trending audio, creative hooks, and engaging edits to deliver scroll-stopping videos that resonated with pet owners.
Deliverables (Monthly Partnership):
10 UGC videos total (2 videos per month)
Problem/solution demos, lifestyle usage, grooming content
Scriptwriting and creative concept development
Raw footage provided for repurposing
Instagram collaboration to increase exposure and reach
Outcome:
The campaign generated $6.7K in sales (79 orders) directly from Instagram content. One video reached 184K+ views on Instagram, while the rest provided consistent engagement and awareness for pet owners struggling with pet hair.
Category:
Organic UGC • Paid UGC • Pet Content • Influencer Collaboration